MeetMe! — Case study by Aviv Surviver Priel

The challenge

Scheduling with friends is broken

Today, planning a meetup happens in WhatsApp: endless 'when works for you?' threads, repeated messages, confusion about who's actually free, and meeting details scattered across the chat. The result — frustration, lost time, and meetups that quietly never happen.

The solution

One place for the whole meetup

MeetMe! centralises the entire flow in a single, structured space. Each user connects their personal calendar — Apple, Google or Outlook — and the system cross-references availability across the group, surfacing the dates that work for everyone while keeping each user's actual events private.

Who we designed for

The persona

ノア・コーエン

Noa Cohen

Age: 24
Lives in: Herzliya, IL
Works as: Project manager at a startup
Social: Active across multiple friend circles

"I'm never giving up Friday-night drinks with my friends — I just don't want to chase everyone for a date."

Background

Noa keeps several close friend groups alive — army friends, uni friends, work friends. The relationships matter to her, but she's the one who always ends up coordinating, and she's tired of meetups quietly fizzling out in the group chat.

Goals

◯Meetups with friends actually happen — not just talked about
◯Lock a date without an endless thread of 'when works for you?'
◯Know upfront who's available and when, without asking
◯Feel like the initiator without carrying all the logistics weight

Frustrations

◯Coordination that drags on for weeks
◯People who don't reply on time
◯Last-minute plan changes
◯Feeling like she's the only one putting in effort
◯Skipping a meetup purely because of logistics

Habits & feelings

◯Always the one sending 'so… are we doing this?'
◯Wants tools that match how she already works — clear, fast, organised
◯Tired of running after answers
◯Sensitive to group dynamics — doesn't want to feel like the 'nag'

Personality

◯Initiator and natural leader
◯Highly social
◯Time-conscious and reliable
◯Hates wasting energy on logistics
◯Feels unofficially responsible for the group — if Noa doesn't plan it, it doesn't happen

What I did

My contribution

◯Defined the problem with the 5W's framework and built the 'Noa Cohen, 24, Herzliya' persona that anchored every design decision
◯End-to-end product design: research → IA → user flows → UI system → high-fidelity prototype
◯Privacy-first calendar sync UX — an availability heatmap that never exposes event details to the rest of the group
◯Built-in expense splitter, group chat and shared photo album as post-meetup retention loops, validated by survey insights on group spending

Screens

The work

01

Profile & settings

The signature shot of the system — a calm profile screen photographed in black sand, where the brand's warm cream gradient dissolves into the dark. Edit identity, contact info, password and log out, all in one quiet place.